The decrease in discretionary spending as well as the increase in consumer churn pose challenges for free streaming platforms. A well-designed customer value management strategy will reduce churn while increasing retention by 2021.
The streamers who are free can make money from their content via the sale of merchandise, such as mousepads and T-shirts. Customers can provide feedback during live stream sessions. This allows retailers to understand the popularity of their product.
User Retention and Acquisition
The industry faces several issues in the process of attracting and keeping customers. Many streaming service providers charge monthly fees. This can be very costly for consumers, particularly when they do not wish to buy multiple streaming services.
To address these concerns, certain streaming services offer users unique experiences. Certain streaming services provide exclusive content, or mobile-friendly features.
Some streaming services have distinct price. This is a good way to keep and draw in new clients. Netflix, for example provides a service which is completely free, and Disney+ has a package offer. Other streaming services target particular audiences. This could be based on interests, age or gender. For example, Quibi is a video streaming service that focuses on teens. This is a way to make Quibi stand out from the other services.
High-quality and diverse content
Streaming video requires a high data rate to function properly. The 4K video format is much more detailed, and requires a fast data connection. It can result in streaming becoming expensive.
Customers may also not pay as much for streaming services during uncertain economic times. Social media has been widely used to push streaming services, such as Amazon Prime Video and Netflix, to drop their prices during COVID-19.
Structure diversity is the promotion by media organizations of different perspectives and news sources. You can also measure the diversity of a particular media source by examining the number of sources that are examined or discussed in depth. There is no common framework to measure diversity in media that encompasses all of its aspects. Nonetheless, certain aspects should be given more emphasis.
How to Monetize Streaming
Many challenges can impact the financial viability of streaming platforms. To generate profits they must employ strategies to monetize.
Many streaming services offer subscribers access to their library in order to gain access to the content. Subscriber models are often ad blockers and offer mobile access.
One popular way to monetize content is by offering the content on a pay-per-view basis. This is an option that can be useful for live streaming, but could also be used to other media and films.
In addition to models that are ad-supported and subscriptions streaming services may be able to monetize their content via license agreements. They can provide an ongoing stream of income which can be utilized for paying creators. The use of this type monetization will also reduce your operating costs as well as enable you to improve your profits.
Paying for Streaming Services the flixer is a Competition
Video streaming is accessible for both free and paid services. For instance, YouTube and Twitch offer ad-supported video streams. Other options include Netflix, Disney+, Amazon Prime Video, etc. Certain services offer HD quality videos for free and others require greater data rates to stream in 4K.
To distinguish your streaming service, you can offer an experience unique to its customers. It is also important to meet their particular needs. For instance, Quibi was a service which focused on short-form videos for smartphones.
A second challenge streaming services have to face is the competition with streaming services that offer paid content similar. Because of this and the increasing number of customers acquiring new services is decreasing and the rate of churning has risen. Instead of attempting to draw new customers, firms should work on keeping their existing clients. They will be able to save on customer acquisition as well as their revenues will grow. To achieve this goal, a retention management system that is well designed is essential.
